WANT to know where to start your ONLINE Marketing?
In this day and age with many millions of businesses focusing their marketing budgets at the online audience, there is a lot we can learn from their efforts.
Selecting a company in your industry that is leading the way with online marketing is a great place to start your research. Jump online and check out their social media. Depending on which social channels they have decided to utilize, and how popular they are, will give you an insight to where to start.
Analyzing your competition is an important step in growing your company. Until you surpass the marketing efforts of your DIRECT competition or at least build a similar size audience, you cannot build upon the foundations of your company.
Building a Competitor Analysis will give you the insight into where to focus your attention first. You will be surprised to see exactly where you are amongst the crowd of businesses you compete with.
I advise you to not dismiss this step in building a successful marketing campaign. Large companies spend considerable money testing social platforms to see which produces the best results, as such if they are still using a particular platform it must be working.
Remember, if you are just starting out or new to small business you are not trying to align your marketing with the large companies, as I am sure your budget won’t allow for that. You are simply using their knowledge of where to advertise as an insight into where to get started.
Building solid foundations on social media is a great way to give your brand some credibility. Just remember consistency is the key to building a social media audience if you set a goal of posting 3 times a week then do it EVERY week.
If would like detailed instructions including templates on constructing a Competitor Analysis simply subscribe to the blog and we will send them to you free of charge.