How MUCH should I SPEND $$ ?

How MUCH should I SPEND $$ ?

This is a very interesting question and there really is no exact answer. When we work with our clients the cost is not a one price fits all scenario. There are many factors which determine how much you spend on your marketing and advertising. This blog will focus those who have spent between $1000 to […]

HOW to find your Ideal CUSTOMERS!

HOW to find your Ideal CUSTOMERS!

Moving on from the competitor analysis we can devote some time to selecting and testing your target market. If you have just entered the business world then this step will take some time before you can narrow down a target market. Firstly, what is a target market? A target market is a particular group of […]

The  ESSENTIAL part of your business MARKETING Strategy!

The ESSENTIAL part of your business MARKETING Strategy!

For those followers who have read my previous blogs, I would assume you have defined your business goals for the next 12 months. Time to move onto the most important part of the marketing strategy………the Competitor Analysis! Ok, why do we need to research our competitors? Should we not be working on promoting ourselves? Yes […]

WANT to know where to start your ONLINE Marketing?

WANT to know where to start your ONLINE Marketing?

In this day and age with many millions of businesses focusing their marketing budgets at the online audience, there is a lot we can learn from their efforts. Selecting a company in your industry that is leading the way with online marketing is a great place to start your research. Jump online and check out […]

HOW to create a marketing strategy for your Small Business, template included!

HOW to create a marketing strategy for your Small Business, template included!

Imagine hiking up a trail and hitting a fork in the road, which way do you go? Creating a marketing strategy is like having a map to show you which way to travel. Don’t hit that fork in the road and guess which way to continue, plan ahead! Before we start on the specifics of […]

Why SHOULD Small Businesses have a marketing strategy?

Why SHOULD Small Businesses have a marketing strategy?

Every business should start out with a clearly defined business goal, be it a turnover goal or x number of clients etc. Developing a marketing strategy will align your business goals with your marketing or advertising plan. It is so easy to start posting on your social media promoting your business, and whilst I would […]

How to BOOST your small business marketing strategy online!

How to BOOST your small business marketing strategy online!

  Initial startups or new to the market small businesses find it extremely difficult to attract a following online. With corporate marketing budgets exceeding 10% of the companies revenue the chances that a new startup can compete is slim to none right! WRONG smart marketing strategies can make all the difference! Firstly, consider your target […]