The most effective form of advertising online is Google AdWords. AdWords or Pay-Per-Click (PPC) advertising is the most powerful method of directing target traffic to your website.
How does AdWords work?
Very simply, AdWords links your ads to the keywords relevant to your industry. As a user searches any of your keywords, AdWords will show your ads, dependent on your bid, somewhere on the front page of the search results.
AdWords or commonly known as PPC works on the principal that you only pay when some one clicks your ads. However each of those keywords has a lot of competition so a bidding structure is put into place.
AdWords is an exceptionally great place for your company to invest in its marketing. A well setup, monitored and researched strategy will get your ads to page one of Google at a reasonable budget. Not only is it powerful, but the ability to target your specific audience means no wasted resources and more efficient advertising.
Another great advantage is Re-Marketing. Your ads can literally “follow” your customers or visitors as they search the web after they have visited your website. Remember success with marketing means
Delivering the Right message, to the Right person, at the Right time.
Making sure your ads are in front of your targeted audience at the right time can make all the difference in Return On Investment for your marketing campaigns.
Want to manage AdWords yourself? We can help setup your ads and select keywords, or talk to us about our Marketing Packages.
Call or email us to discuss how we can help!